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Emaar Hospitality Group Highlights Vida Aljada at Arabian Travel Market
Al Bawaba · 14 Sep 2026 · 1 min read
Emaar Hospitality Group is showcasing its regional expansion at ATM 2026, including the recent opening of the five-star Vida Aljada hotel in Sharjah.
Emaar Hospitality Group is participating in the Arabian Travel Market 2026 to present its growing portfolio of hotels, residences, and leisure destinations. The group is highlighting its shift toward integrated lifestyle experiences that combine accommodation with dining, wellness, and community facilities.
A primary focus of the showcase is Vida Aljada, which opened in Sharjah on 1 September 2026. According to Al Bawaba, the property is the first five-star hotel for the Vida brand in the emirate. It is situated within the Aljada mixed-use development, connecting guests to local retail and entertainment hubs.
The hotel features 175 rooms, including suites and a three-bedroom penthouse. The development also includes serviced apartments and residences ranging from one to three bedrooms. The property is designed as a social and design-led destination within the heart of the growing community.
Beyond Sharjah, the group is presenting upcoming projects such as the Emaar South Golf Club and new Address Hotels + Resorts locations in Dubai and Saudi Arabia. These developments aim to broaden the group's reach into sport, beachfront luxury, and heritage-focused tourism.
Key points
- Vida Aljada opened on 1 September 2026 as a five-star lifestyle hotel.
- The property offers 175 guestrooms and a selection of serviced residences.
- Emaar Hospitality Group is showcasing the hotel at stand HC1210 during ATM 2026.
- The hotel is positioned as a social hub within Aljada’s retail and dining district.
Why it matters for Aljada
The opening of Vida Aljada provides residents and visitors with the first five-star hospitality and serviced apartment option within the community. Its integration into the neighborhood’s retail and leisure infrastructure enhances the lifestyle appeal for those living in or visiting Aljada, offering high-end amenities and social spaces in a central location.
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