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Emaar Hospitality Group highlights Vida Aljada at Arabian Travel Market
ZAWYA · 15 Sep 2026 · 1 min read
Emaar showcased its growing portfolio at the Arabian Travel Market 2026, including the recently opened Vida Aljada hotel and residences in Sharjah.
Emaar Hospitality Group presented its expanding leisure and hospitality portfolio at the Arabian Travel Market 2026 in Dubai. The group, which serves as the hospitality arm of Emaar Properties, manages a range of brands including Address Hotels + Resorts, Palace Hotels + Resorts, and Vida Hotels and Resorts.
A primary focus of the presentation was Vida Aljada, which opened in Sharjah at the start of September. According to ZAWYA, the property is the first five-star hotel for the Vida brand in the emirate. It is situated within the Aljada mixed-use development, intended to serve as a social and design-led hub for the local community.
The Vida Aljada property includes 175 rooms, featuring guestrooms, suites, and a three-bedroom penthouse. The development also offers serviced apartments and residences ranging from one to three bedrooms. Its location provides guests with direct access to the retail, dining, and entertainment facilities found within the wider Aljada neighbourhood.
Beyond Sharjah, the group highlighted the upcoming Emaar South Golf Club, which is scheduled to open in late 2026. This facility will include an 18-hole championship course and a clubhouse, reflecting a broader strategy to integrate sport and recreation into residential communities.
Key points
- Vida Aljada opened on 1 September as the brand's first five-star hotel in Sharjah
- The property features 175 hotel rooms and a variety of serviced residences
- Emaar Hospitality Group is diversifying into wellness, recreation, and lifestyle destinations
- The hotel is integrated into Aljada’s retail and entertainment infrastructure
Why it matters for Aljada
The opening of Vida Aljada introduces high-end hospitality and serviced living to the community. For residents and visitors, this means access to five-star amenities, new dining options, and social spaces. It establishes Aljada as a key destination for international travellers and local visitors within Sharjah’s growing cultural landscape.
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